The second major initiative that Blue Apron has attempted is its reduction in marketing spend. The stock initially surged on the hopes that Findley could inspire a similar turnaround (Etsy, after all, was also once a dead stock in the Internet sector). It named a new CEO in April, Linda Findley - the former COO of Etsy ( ETSY). To its credit, Blue Apron has acknowledged its problems and has struggled valiantly to resurrect itself. Now with a share price hovering just above $1 and valued at just slightly over 10% of its original private market valuation of $2 billion, Blue Apron's hopes are fading fast. You’ll need to add your own spices if you like a little kick.Every time Blue Apron ( NYSE: APRN) posts a quarterly update, investors are forced to examine the existential problem that this company is facing. Tester says: “The portions are on the smaller side, so I wouldn’t count on just one of these after a long run, but they’re a great way to fuel beforehand without feeling weighed down.

Note: If you’re going the organic route for environmental reasons, it’s worth noting that all of these deliveries require way more packaging than regular ol’ cooking does something to keep in mind if you’re trying to reduce your carbon footprint. Meal plans are centered around different eating styles: keto, plant-based, paleo, low carb, and high protein all produce is organic, and all meat is grass-fed or sustainably sourced. Or, choose a one-time order to test it out. Average time needed: 4 minutes in the microwaveįresh N’ Lean will send you a week’s worth of organic meals every Friday.

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